Burger King Characters

Burgerking Most Famous Characters

Burger King has created some memorable characters over the years to help promote its brand with a fun and sometimes quirky vibe. Here are some of the most famous Burger King Characters:

1. The King

  • The iconic Burger King mascot, known simply as “The King,” is a large-headed, smiling man wearing a royal crown and robe.
  • He’s famous for his silent but expressive antics in commercials, often surprising people with a friendly “King” presence.
  • The King symbolizes the brand’s playful personality and is one of the most recognizable fast-food mascots.

2. The Burger King Kids Club Characters

Back in the 1990s, Burger King had a whole cast of animated characters as part of their Kids Club:

  • The Burger King (animated version)
  • The Subservient Chicken: A man in a chicken suit who became famous in an interactive online campaign.
  • Sir Shake-A-Lot: A knight character who loves shakes.
  • The Fry Kids: Colorful fuzzy creatures representing fries.
  • The Honbatz: Mischievous characters from the kids’ club.

3. The Subservient Chicken

  • This quirky character originated from a viral online marketing campaign where visitors could type commands and the chicken would perform actions.
  • The campaign was hugely popular and helped Burger King stand out in the early days of viral internet marketing.

4. BK Kids Club Characters

  • The Honbatz: Little troublemakers who appeared in kids’ TV ads.
  • The Fry Guys: Colorful fuzzy characters representing fries and snack foods.
  • Sir Shake-A-Lot: A medieval knight obsessed with milkshakes.

Burger King’s characters have been part of its branding strategy to add fun and engage customers across generations. The King remains the flagship mascot, but the others have left their mark in fast-food history too.

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Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with Canadian-based doughnut chain Tim Hortons under the auspices of a new Canadian-based parent company, Restaurant Brands International.